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Biography · Education & Scholarship

H. Naylor Fitzhugh

1909–1992

United States

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Biography

Howard Naylor Fitzhugh (1909–1992) was an American academic and one of the first African-American graduates of Harvard Business School. Fitzhugh is credited with creating the concept of target marketing.

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Biography text · CC BY-SA 4.0 · Source checked 2026-10-13

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