Advertisement for Coke from Ebony Magazine

Source catalog description

This description refers to material held by Smithsonian National Museum of African American History and Culture. Visual details below describe the original material.

A one-page advertisement for Coca-Cola created by Burrell Communications Group (art direction by Lowell Thompson, photography by Don Getsug) published in Ebony Magazine. The advertisement features actor Raphael "Roy" McIver as a shopkeeper. McIver stands in the doorway of a store, holding a broom and enjoying a Coca-Cola with two young boys. McIver wears an apron and the boys wear red and white baseball caps. All three are holding a bottle of Coke and smiling. The boy on the left side of the man is holding a baseball bat while the boy on the right is wearing a baseball glove. Printed at the bottom right corner is "Coke / adds life... / ...when old friends drop by." The reverse side has an advertisement for Virginia Slims.

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