White Express skin lightening lotion

Source catalog description

This description refers to material held by Smithsonian National Museum of African American History and Culture. Visual details below describe the original material.

This is a white container for lightening lotion manufactured by White Express. The front of the container features a large, white rectangular label with the image of a woman on the left side. She is facing the viewer, smiling mouth open, with her left hand against the left side of her face. She wears a towel wrapped around her head. The woman's right side is cropped from the label. Surrounding the woman is text in various sizes, colors, and fonts listing the manufacturer, uses, and description in both English and French. The text reads "NEW/ White/ EXPRESS/ Lait éclaircissant/ LIGHTENED-SKIN in 10 DAYS/ SOINS INTENSIFS/ DEPIGMENTANTS/ FORMULE/ AVANCEE/ au butyresorcinol/ et AHA/ Extra whitening lotion/ PARIS-LONDRES-NEW YORK." On the back of the container is an additional white label with before and after pictures at the top. Also on the label is black text listing the directions for use, ingredients, and description.

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